Friday, September 7, 2012

Impact of Kenyan Radio Program on Tolerance and Political Engagement

The NGO Search for Common Ground recently published a study on the potential impact of radio broadcasts of the Kenyan program known as The Team on Kenyan citizens' attitudes related to tolerance, communication, and participation in political processes.

The study concluded that The Team appears to encourage political engagement. Listening to The Team can also encourage discussions of issues related to politics and tolerance. The positive relations between engagement in the program while listening to The Team and the attitude toward communication and respect suggests that the more programs like The Team can engage listeners, the greater their potential for positive influence.

Click here to read the study.

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