Friday, August 7, 2015

Ethiopia and Kenya Attract Apparel Buyers

McKinsey and Company published in August 2015 a study titled "East Africa: The Next Hub for Apparel Sourcing" by Achim Berg, Saskia Hedrich, and Bill Russo. 

The report points out that within Sub-Sahara Africa, East African countries--especially Ethiopia and Kenya, and to a lesser extent Uganda and Tanzania--are attracting apparel buyers such as H & M, Primark, and Tesco.  Over the next 3 years, Ethiopia is predicted to be the 7th top sourcing destination globally after Bangladesh, Vietnam, India, Myanmar, Turkey, and China.  The U.S. African Growth and Opportunity Act is contributing to this interest in the African countries as sources for garments. 

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