Thursday, June 21, 2012

China's Media Dynasty in Africa

The South African Institute of International Affairs (SAIIA) published in June 2012 an analysis titled The Rise of China's State-Led Media Dynasty in Africa. Written by Yu-Shan Wu, assistant researcher on the China in Africa Project at SAIIA, it emphasizes that China's state-owned media are increasing their influence throughout the world as part of their soft power effort. The paper seeks to understand this new trend in Africa. It traces China's media engagement on the continent, explains how strategies have changed in the 2000s, and identifies some of the old challenges of transferring a global strategy to Africa.

Click here to read the study.

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