The South African Institute of International Affairs published on 28 March 2022 a study titled "Russia's Soft-power Sources in Africa" by Eleonora Tafuro Ambrosetti.
The author concluded that Russia's common cultural sources of soft power in the West do not seem particularly influential in Africa. Russia's political values, however, (multilateralism, anti-imperialism and non-interference) are particularly well received by policymakers in the Global South. Russia's allure in Africa is based on its image as a global player that can stand up to the West.
Comment: If anti-imperialism and non-interference are valued in the Global South, Russia's invasion of Ukraine would seem to undermine both values.
