Yicai published on 5 December 2022 an article titled "Chinese Owner of African Hit Phone Brands Tecno, Itel Jumps on Google Partnership" by Xu Wei.
Transsion Holdings, the leading smartphone supplier in Africa with handset brands Tecno, Itel, and Infinix, announced it will team up with Google on the Android operating system, online advertising, and cloud services. Transsion will use Google's advertising tools to help transform its digital platform business, improve its advertising monetization, and use Google Cloud to enhance its operational capabilities.