Broadcast Media Africa posted on 25 August 2026 an article titled "South Africa: SABC and JSBC Forge Partnership to Enhance Cultural Exchange and Broadcasting Cooperation."
The South African Broadcasting Corporation (SABC) has signed a memorandum of understanding with Chinese media organization Jiangsu Broadcasting Corporation (JSBC). The SABC will broadcast China Hour, a dedicated program designed to give South African audiences greater exposure to Chinese stories, culture, and people. The goal is to strengthen people-to-people connections between South Africa and China.
