The March 2013 issue contains the following contributions:
- The Media Framing of China's Image in East Africa: An Exploratory Study by Bob Wekesa.
- Not Confucius, nor Kung Fu: Economy and Business as Chinese Soft Power in Africa by Jaroslaw Jura and Kaja Kaluzynska.
- The Political and Diplomatic Implications of Social Media: the Cases of China and South Africa by Yu-Shan Wu.
- Lonely Nights Online: How Does Social Networking Channel Chinese Migration and Business to Africa? by Jinghao Lu and Cobus van Staden.