Friday, January 6, 2017

Impact of Chinese Media on African Public Opinion

The International Journal of Press/Politics published in 2016 a research article titled "China in Africa: An Analysis of the Effect of Chinese Media Expansion on African Public Opinion" by Catie Snow Bailard, George Washington University.

Using Pew Global Attitudes Project data, the author explored correlations between attitudes toward China and the extent of the Chinese media presence across six African nations in 2013. The analysis provided tentative support that the sweeping efforts to expand the reach and relevance of Chinese media in Africa have moved African public opinion in the desired direction.