CNBC published on 24 November 2025 an article titled "Chinese Consumer Brands Flood into Africa as Old Investment Model Fades and Exports Jump" by Evelyn Cheng and Victoria Yeo.
Chinese exports to Africa during the first three quarters of 2025 have surged 28 percent year-on-year, following a 57 percent increase from 2020 to 2024. China is increasingly emphasizing consumer sales in Africa as profit margins narrow at home. This is putting added pressure on African companies that produce consumer goods, although some Chinese companies are moving production to the continent.
