Semafor published on 2 March 2026 an article titled "China's Media Push in Africa Has Largely Failed, Analysts Say" by Jeronimo Gonzalez.
Although Africans perceived China's influence positively in a recent Afro Barometer poll, a Nigerian analyst believes Beijing's multi-billion media campaign to attract an audience has largely failed. African audiences still prefer news from the West.
Comment: The fact remains that the Afro Barometer poll of 29 countries indicates Africans have a more positive perception of China's influence in Africa than of US or EU influence. The negative perception of all three is about the same.
